UX is a hugely important aspect of website design. It strives to give users the best possible experience. It is designing with user satisfaction and interactions first. Instead of designing a site to sell a product or promote something, UX places the user’s enjoyment and satisfaction above all else.
User experience or UX is something that we incorporate into all of our WordPress themes. It is the foundation on which websites and applications should be built.
Many companies often forget this and concentrate on gimmicks or flashy graphics. Whilst these may be appealing, without a foundation of fantastic UX design, customers will become disenchanted with the website or application, and quickly seek alternatives.
We regularly research different industries and look at how they use UX design. One such industry is the online casino industry. The variance in UX design is great here – some platforms like BGO Casino do this really well, whilst others are in drastic need of website renovations. In this article, we look at BGO Casino and show how they use UX design to great effect.
A candid look at UX design in the gambling industry
As mentioned above, UX design varies greatly in the gambling industry. We have noticed that some online casinos have hugely outdated designs and lack features that benefit the customers. These tend to be the older online casinos that were created during the early years of the internet.
In contrast, most modern casinos created in the last 5 years look superb but are also highly usable. One such example is BGO Casino – we discuss what makes their UX design fantastic below:
What makes BGO Casino stand out?
We looked at the design of this gambling platform. This helped us gain inspiration for our WordPress themes, but also gain insight into this industry. The following are some of the main UX design features that BGO Casino employs:
Clear primary navigation
A basic feature of UX design is allowing customers to easily navigate your website. Ideally, any page should be reachable from anywhere on the website. BGO does this and provides a clear navigation that gives access to all the major pages like casino games, slots, casino bonuses, and customer support. This navigation also works fantastically on mobile too.
Limited use of graphics
Secondly, the website also has a minimalistic use of graphics. BGO casino manages to make the website look appealing, but not overuse graphics so that the UX is overwhelming. The homepage, for example, had a header image and some use of graphics. However, the website background is a single color and not too distracting from the content.
Quick loading times
The limited use of graphics also makes loading times excellent. This is one of the foundations of UX design. Customers don’t want to be waiting for ages for games and pages to load. The website code is also clean and helps with the loading times.
Responsive design for gambling website
Finally, the website loads perfectly regardless of the size of your browser screen. It has a responsive design and you never have to use horizontal scrolling. This is again another basic UX design feature, but is highly important.
As you can see, BGO Casino utilizes UX design in an effective manner. Players can have an enjoyable experience when using their website.
This is complemented by the host of great features. For example, BGO Casino has hundreds of awesome casino games to play. There are hundreds of slots, some epic table games, and some amazing progressive jackpots too. Also, casino players can make quick payments using Visa, MasterCard, Skrill, and Neteller.
All in all, BGO Casino is a great gambling platform. It combines amazing UX design, together with a comprehensive set of features to give casino players the ultimate online gambling experience.
UX design features like the above should be present in any website design – not just for online casinos. At Thememattic, we always design our WordPress themes using a UX approach. We believe in giving customer’s a first-class experience and websites that give enjoyment and ease of use.