Conversion Rate Optimisation or CRO is a system used to increase the traffic on your site and convert visitors into customers or, more generally, appealing them to take the desired action on your WordPress site you require them to do.
Now you have developed a pretty good CRO idea, but some of the commonly used terminologies are still understood.
When a visitor acts on your site, then it is termed as conversion. That conversion comes out of many factors: You need to have a good website, an awesome theme, and much more.
Action is a term used when a visitor performs any activity you want him to perform, such as following your social media handles. The performance of your website depends on these actions and interactions a lot.
Conversion rate is now a sort of mathematical formula as you get to know it when the number of visitors who convert is divided by the total number of visitors on your site and then multiplied by 100.
Points To Remember
You must understand that along with website traffic; you also need to uplift your site’s conversion rate to generate a fair amount of revenue.
To get to a reasonable conversion rate, you have to think like a visitor to your site and see if the needs of visitors are met. By doing this, you will be able to know the desired action of the visitor.
Once you have gained a customer now, you have to retain that to make your site’s retention rate better. If you retain a customer, you are doing a good job as you will be their choice over thousands there!
CRO is an evolutionary and data-driven effort. You have to be user-centric and use your researched data to let you decide how you will be optimizing your page.
So in a nutshell if you are well aware of customer behavior, read your users well only then you have a chance of better conversion rate and good retention rate as well.
Why Do We Need CRO?
Here is the fact, if you have more traffic and less conversion rate you will end up generating less revenue and if you are having a good conversion rate than traffic, you will generate more revenue.
So if you want to make the most out of your little traffic, then you need CRO. Fruit Automaten thought they could do without it, but that cannot be. You have to work on it to get better results.
All that matters is the conversion rate with available traffic, which means quality over quantity. CRO exactly entertains you by taking your marker to a high level without paying for more traffic.
Also, CRO has long-term fruitful results for your site, but you are required to make improvements from time to time by understanding your customers’ ever-changing needs. With data-driven research, you get to know about your target traffic and are most likely to convert.
Once CRO is in place, you will get to see the encouraging results and get yourself landed in a win-win scenario.
CRO Process On WordPress
Undeniably WordPress is one of the most influential and flexible platforms for managing content, making it perfect for carrying out CRO.
Below we have outlined the steps that you need to go through.
Have Clear Goals
Each site has its own goals or can put it like that site is a reflection of its goals. So the first thing you need to do is to have a clear plan for each page.
You have to pick very carefully the page that serves best for your site’s goal. If you are successful in doing so, you will see your site serving the purpose.
It may sound effortless, but it is a difficult task to be done!
Identify The Blocks
Now you have selected a page to optimize; the next step is to identify the blocks as if getting a higher bounce rate. You need to check at which part the user tends to leave.
Once you have identified it now, you need to change it. The best practice is to perform multivariate testing or known by another name ‘split testing.’
Prepare two different versions of the identified part as A/B and run to see for good results.
Disrupt The Blocks
Once you have identified the blocks now, you have to catch the culprit to make it work.
For example, if you have a CTA problem, you have to check if it is easily visible, is it easy to click, or is it responding when clicked.
When you go through these, you will hopefully pick up the culprit and mend it in a working way.
Rinse And Repeat
As mentioned earlier, CRO is an evolutionary process; you need to make changes from time to time.
Change in trends is seen widely, so you have to make amendments concerning it for a pleasurable experience.
WordPress Plugins For CRO
How can I achieve the desired conversion rates for my website? This question pops up in your mind every time you think of your site’s dream conversion rate.
WordPress plugins can help you a great deal to achieve dream conversion rates. Here are the two best in business Plugins for CRO:
1. OPTINMONSTER
It enables you to optimize the power of your email list on WordPress sites.
Along with this, it includes exciting features like
- Timed Popups
- A/B Splitting
- Detailed Analytics
2. SOCIAL LOCKER
Here is what if you don’t go social, you will end up going home, defeated! And believe no one loves it, and to avoid you from this situation, you should use a social locker plugin.
This ensures that your website remains socially relevant on the net. Come on! You can’t afford to miss it.
A Final Word
CRO IS NOT A ONE TIME THING. You must keep with the latest interests of your user to keep your business growing.
